Even if your aim isn’t to get rich/famous – this is how to get your message out to ‘the masses’ via YouTube videos.
Here are just a few notes from a short segment of this video…
It’s not just about getting more views
- Quality of viewers, not quantity – aim for your niche.
- Quality of ideas – having the right ideas.
The Right Channel Idea: Who is your target audience? (That’s the most important question)
The hedgehog concept
The hedgehog protects himself by rolling into a ball. The fox tries lots of different ways to get the hedgehog, but the hedgehog beats him by doing the same thing every time.
There are two types of businesses in the world – the fox, who chases after one opportunity after another, or the hedgehog who does one thing brilliantly and can’t be beaten.
- What do you have passion for?
- What do you have the skills for?
- How will you make money out of it?
Nobody goes to Youtube just to watch ads. It doesn’t add value to your audience. You have to give the audience what they want. Just like a beautiful flower that attracts bees.
How does your target audience (not you) define value?
What did you think of this video?
Please let me know, below…