When you create a product or write content for a brochure or your website, do you stop and consider how quickly it can become outdated? Check your copyright year in your website’s footer – is it for this year? Keep in mind it will be 2013 in less than a month.
Did you make sure your website was built at least ‘one size bigger’ than you needed at first, to allow for room to grow? Remember how your parents always bought your school shoes with ample room to grow during the year? There’s a business lesson in that.
Don’t be like the ancient Mayan and run out of space – or you may really end up facing an end-of-the-world problem when you outgrow your website too soon, or have 1,000 outdated business cards you can’t use.